Safe RTB Environment

AppNexus has created an environment of unmatched advertising quality for both buyers and sellers. Because we value your brand safety, we take no ad placement for granted. Every creative in our system goes through a two-step review to check for malware and any content or behavior that would adversely affect your brand’s reputation.

Sherlock: Automated Quality Control Technology

Our patent-pending Sherlock technology examines every creative run through AppNexus. This automated quality control system looks for malware, unusual rotation patterns and policy violations, checking from multiple geographies around the world. Unlike many auditing systems, Sherlock automatically detects the presence of add-on tags and files from fourth parties, offering you the data you need to prevent data leakage. Sherlock is capable of performing over tens of millions of scans per month of hundreds of thousands of unique advertisements, and blocks domains and creatives at a rate of several hundred per month.

Human Auditing Team

To help publishers maintain the best user experiences, our human auditing team scans and categorizes creatives for sensitive content and technical attributes. This team also audits publisher domains, offering buyers assurance that their ads will run on brand-appropriate sites.  We avoid problems before they occur, identifying dangerous online content ahead of time rather than through a report after an ad has been published.