AppNexus, the world leader in real-time advertising technology, and the BrightRoll Exchange (BRX), the world’s largest video advertising exchange, announced today the integration of BRX’s online video inventory into the AppNexus platform. Through this partnership advertisers can now buy video inventory via the AppNexus advertising platform.
April 4, 2012 - AppNexus and BrightRoll Exchange (BRX) Announce Integration Of BRX Video Into AppNexus Platform
April 4, 2012 - AppNexus Launches Program To Accelerate Innovation On Platform
AppNexus, the world leader in real-time advertising technology, today launched “AppNexus Accelerate” (www.appnexus.com/accelerate) to spur innovation in advertising technology by providing selected early stage companies a platform to rapidly build solutions and grow their businesses. The AppNexus platform provides robust tools and APIs into its core capabilities, allowing companies to focus on building innovations that drive new value. With a vibrant ecosystem of over 250 companies already on the AppNexus platform, startups can connect seamlessly to hundreds of potential customers.
April 3, 2012 - Digital media expert Andy Atherton joins AppNexus as SVP of Strategic Accounts
AppNexus, the world leader in real-time advertising technology, announced today that Andy Atherton, a well-known and respected executive in digital advertising, is joining the company as Senior Vice President of Strategic Accounts. Atherton will be responsible for deepening AppNexus’ relationships with strategic accounts across the online advertising ecosystem. He will report to AppNexus President Michael Rubenstein and direct the opening of the AppNexus office in San Francisco where he is based.
February 28, 2012 - AppNexus Announces Initiative to Stop Piracy of Intellectual Property on the Internet
"AppNexus maintains that advertising has a higher purpose as the lifeblood of the free Internet. It's time for the advertising industry to take a strong stand and to stop putting money in the pockets of those facilitating piracy. Most of us in the industry believe that the proposed SOPA legislation was the wrong direction for the Internet, and would rather encourage all those in the online space to self-regulate. As for advertising, it should be a force for good and not a means to elevate rogue players," said AppNexus CEO, Brian O'Kelley
February 13, 2012 - Prominent Digital Advertising Executive Andrew Kraft Joins AppNexus as Vice President of Business Development
"We're thrilled to welcome Andrew to AppNexus. He brings a wealth of industry contacts, an outstanding reputation, and a strong track record as a creative deal maker, all of which will be invaluable assets to AppNexus as we grow our business," said Michael Rubenstein, President, AppNexus. "Bringing on Andrew as Vice President of Business Development is further evidence that AppNexus is building the industry's best leadership team."
January 19, 2012 - AppNexus Names Wall Street Veteran Bruce Cooperman as Chief Financial Officer
"AppNexus operates a global ad platform with billions of impressions and millions of dollars transacted every day. We searched for more than two years for a CFO with the analytical and operational expertise to keep up with our accelerating growth. Bruce's vast experience on Wall Street, especially as CFO of the International Securities Exchange, makes him a perfect fit as we take AppNexus to the next stage," said AppNexus CEO Brian O'Kelley.
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