AppNexus Privacy Statement
Effective May 15, 2009
AppNexus (“we” or “us”) is an advertising technology and cloud computing company. We offer the AdNexus advertising technology platform (“Platform”) that enables the buying and selling of online advertising. We provide this privacy policy so we may inform you about how AdNexus processes information on behalf of the online advertisers, website owners, data partners, and other businesses that use our Platform (our “Clients”). This policy also outlines our privacy practices on our corporate Websites (“Websites”), www.adnexus.com, www.appnexus.com, wiki.appnexus.com, and www.displaywords.com. If you have any questions about this privacy policy, please contact us at adnxs-privacy@adnexus.com.
AppNexus also offers an enterprise-ready cloud computing service that is not covered by this privacy policy. AppNexus has no access to the data that our customers manage within the AppNexus hosting environment. We require our clients to adhere to applicable privacy law. We can’t control the way our customers use our cloud computing service.
Privacy Practices for Our Website
Personally Identifiable Information
We collect Personally Identifiable Information (“PII”) from the Website when you choose to provide it to us. PII is any information that can be used to identify or locate a particular person or entity. This includes, but is not limited to: name, address, telephone number, mobile number, or email address. For example, you may choose to send us PII about yourself in an email or by completing an online form on this Website. We use this information only to contact you to respond to your inquiry. Once collected, we will store your PII for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information (“Non-PII”) from visitors to this Website. Non-PII is information that cannot by itself be used to identify a particular person or entity, and may include your IP host address, pages viewed, browser type, Internet browsing and usage habits, Internet Service Provider, domain name, the time/date of your visit to this Website, the referring URL and your computer's operating system. We use this information to understand our Website traffic and for maintenance of the Website.
Cookies and Web Beacons
We use persistent “cookies” on this Website in order to help us manage the opt-out process for our Platform. For information on our opt-out process, please review the section of this privacy policy entitled “Opting out from Cookies” below. Cookies are small text files that contain a string of alphanumeric characters. Web beacons (also known as “1X1 pixels” or “clear GIFs”) are small strings of code that provide a method for delivering a graphic image on a web page or in an email message for the purpose of transferring data. For more information about cookies and web beacons please visit http://www.allaboutcookies.org/cookies/.
Third Party Websites
The Website may contain links to and advertisements for websites operated by third parties whose privacy practices may differ from ours. While we take steps to associate only with reputable entities, AppNexus cannot be responsible for the privacy practices of these other websites. We encourage you to check the privacy policies of all websites that you visit.
Deleting your PII
If you'd like us to delete any PII that you have provided to us on this Website, please send your request to us at adnxs-privacy@adnexus.com and we will process your request within a reasonable period of time after receipt.
Privacy Practices for Our Platform
Overview of the AdNexus Platform
AdNexus offers an advertising technology platform (“Platform”) that enables our Clients to buy and sell online advertising. Some of our Clients may collect Non-PII about an Internet user’s web surfing habits, and use that Non-PII to deliver more relevant advertising via the Platform. Similarly, we sometimes obtain Non-PII from our data partners and enable our Clients to use that Non-PII via the Platform. And we collect Non-PII via the Platform for ad delivery and reporting purposes. Generally, an Internet user's computer comes into contact with the Platform when he or she visits a website, or views an ad that is delivered by the Platform. The ads delivered by the Platform are sent from the domain adnxs.com.
We contractually require Clients to adhere to online privacy and security laws in their use of the Platform. We also prohibit Clients from importing PII into the Platform, or otherwise using PII on the Platform. And we take reasonable steps to avoid receiving PII from Clients via the Platform. However, as a technology Platform, we are unable to be in complete control of the type of information that our Clients import into the Platform.
Types of Information We Collect Via the Platform
Personally Identifiable Information
We don't collect Personally Identifiable Information (“PII”) via the Platform, and take reasonable measures to avoid receiving PII from Clients via the Platform.
Non-Personally Identifiable Information
We collect Non-Personally Identifiable Information (“Non-PII”) via the Platform, including but not limited to an Internet user’s IP host address, pages viewed, browser type, the URL, the referring URL, Internet Service Provider, and his or her computer's operating system.
Cookies and Web beacons
Our Clients use cookies in conjunction with Web beacons when they use the Platform in order to help make the online advertisements you see more relevant to you. We also use cookies and Web beacons (under the domain adnxs.com) to help our clients make advertising more relevant. We also use cookies and web beacons for ad delivery and reporting purposes, to measure the success of our Clients’ online advertising campaigns.
Controlling the Use of Your Information
Opting out from Cookies
If you’d like to opt-out from having AdNexus collect your Non-PII in connection with our Platform, please click here. When you opt out, we will place an opt-out cookie on your computer. The opt-out cookie tells us not to collect your Non-PII to help us tailor our Clients’ online advertisement campaigns. Please note that if you delete, block or otherwise restrict cookies, or if you use a different computer or Internet browser, you may need to renew your opt-out choice.
Deleting your PII
Although we don’t collect PII via our Platform, if you'd like us to update, correct, delete or deactivate any PII that you have provided to us on the Website, please send your request to us at adnxs-privacy@adnexus.com and we will process your request within a reasonable period of time after receipt.
Information Security
The security of your information is important to us. We have implemented reasonable security measures to protect the information in our care, both during transmission and once we receive it. This includes, but is not limited to the use of encryption. No method of transmission over the Internet, or method of electronic storage, is 100% secure, however. Therefore, while we strive to use commercially acceptable means to protect your information, we cannot guarantee its absolute security. If you have any questions about our security practices, please send an email to us at adnxs-privacy@adnexus.com.
Information Relating to Children
Our products and services are designed for those 18 years of age and older. We do not knowingly collect PII from anyone under the age of 13. If we are made aware that we have received PII from someone under 13, we will use reasonable efforts to remove that information from our records.
Disclosure of Information to Third Parties
We do not collect PII via the Platform, and we do not sell, rent or share PII collected on the Website with non-affiliated third parties without your consent. We may, however, share your PII with trusted third party contractors who provide services for us. These third party contractors are prohibited from using the information we provide for purposes other than performing services for us.
We may share Non-PII collected via the Platform with Clients. Similarly, we may enhance the Non-PII collected via the Platform with Non-PII collected from Clients.
We may disclose your information to third parties when we reasonably believe we are obligated to do so by law, and in order to investigate, prevent, or take action regarding suspected or actual prohibited activities, including but not limited to, fraud and situations involving potential threats to the physical safety of any person.
Finally, we may transfer information, including any PII, to a successor entity in connection with a corporate merger, consolidation, sale of assets, bankruptcy, or other corporate change.
Storage of Information
We retain PII collected via the Website for a reasonable time for record keeping purposes. The information that we store is usually deleted as space requires or in the normal course of business.
We don’t collect PII via the Platform. We retain the Non-PII collected via the Platform for up to 12 months, after which time the information is rendered anonymous and may be stored for up to two years.
Changes to this Privacy Policy
This privacy policy is subject to change. If we make any material or substantive changes in the way that we use the PII collected through this Website, we will post a clear and conspicuous notice of those changes on the Website and in this privacy policy.
Contact Information
For questions or concerns relating to privacy, please send us an email at adnxs-privacy@adnexus.com. Alternatively, you may contact us at the address below.
AdNexus Privacy Officer
AppNexus, Inc.
37 E 18th St, 8th Floor
New York, NY 10003