Media Mentions

@OnMedia: The Ad Network Is Dead. Long Live Ad Networks. — February 2, 2010
“Publishers and agencies often have a hate-hate relationship with advertising networks. But as much as ad sellers might hope, it doesn’t look like networks are going away any time soon.… Brian O’Kelley, CEO of AppNexus, puts it this way: ‘I think it’s short sighted to say that networks are going away. They’ll be DSPs this year, they'll be another acronym next year. All these pieces of the ecosystem are just getting more sophisticated.’”
Read full article at Econsultancy.com

amNY Special Report: New York City's 10 Hottest Tech Startups — January 25, 2010
“‘…NYC right now is the most innovative place on the planet. If I had to bet I would bet the next black swan [startup] will come from there,’ said Rafe Furst, a Silicon Valley-bred entrepreneur.… ‘The Wall Street version of the Internet is going to explode, where people can buy and sell ads like stocks,’ said Michael Rubenstein, AppNexus’ president. ‘If you thought of a company that merges the two, advertising and trading, where better to start that company?’”
Read full article at amNY.com

AlwaysOn Names AppNexus in the 2010 OnMedia Top 100 — January 11, 2010
“This fresh batch of the hottest emerging companies in digital advertising joins illustrious alumni and gives us a great deal of insight into the coming trends in monetization.”
Read full article at AlwaysOn.com

AppNexus Nets $5 Mil. Funding — November 10, 2009
“Online ad exchange platform AppNexus has added an extra $5 million in funding to help the company build out its product. The funding is an ‘up-round’ investment, added to an $8 million Series B round from September 2008. Existing investor Kodiak Venture Partners led the round, which included Venrock and First Round Capital. The company has raised more than $15 million.”
Read full article at Adweek.com

Cloud Hosting Ad Firm AppNexus Raises $5 Million Third Round — November 10, 2009
“AppNexus, a company that provides online advertising via a cloud computing platform, has secured a $5 million third round funding as it looks to capitalize on the growth of real-time ad buying systems. In addition to building up its marketing efforts, AppNexus President Michael Rubenstein… tells paidContent that the company plans to use the proceeds from the funding to make some more high profile hires.”
Read full article at paidContent.org

OnMedia NYC Beyond Behavioral Targeting Panel Discussion — January 2009
David Schatsky, former president of JupiterResearch, moderates this discussion among Gerry Bavaro (Executive VP, Didit), Brian O'Kelley (CEO, AppNexus), Joe Doran (CEO, Media 6 Degrees), Adam Lavelle (CSO, iCrossing) and Amiad Solomon (CEO, Peer39).
Watch panel discussion

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Case Studies

Uniting Online Advertisers and Publisher Inventory Aggregators with a Real-Time Ad Buying Platform
from Netezza.com — October 28, 2009
“The real-time nature of the AppNexus ad buying platform gives participants an inherent advantage: their knowledge is fresher and more accurate, and as a result, advertising performance metrics increase dramatically. The intensive data analysis involved as bidders and impression levels increase requires a fundamental technology breakthrough, and Netezza delivers. AppNexus provides an efficient, one-of-a-kind, real-time service offering to its clients — a technology innovation that is easier said than done.”
Download PDF

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Ephemera

Three Failures and a Success: The Evolution of a Startup CEO — December 9, 2009
AppNexus CEO Brian O’Kelley talks about the failures of his first three companies and how the lessons he learned fueled his successful career as an entrepreneur. From building teleprompter software in a friend’s basement for a deadbeat client to wildly miscalculating the market for online ticket sales in 1999, Brian O’Kelley gathered the business knowledge to be successful as CTO of Right Media, the ad exchange acquired by Yahoo! for $850MM in 2007. Now the experience with hiring, fundraising, and market evaluation that Brian has brought to us at AppNexus is available to you, in this lecture.
Watch Brian’s talk on the Princeton Keller Center website

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Press Releases

Kodiak Venture Partners Leads $5-million Inside, Up Round Investment in AppNexus — November 10, 2009
“‘AppNexus is uniquely positioned to capitalize on the rapid growth in the real-time bidding marketplace,’ said Chip Meakem, Managing Director at Kodiak Venture Partners and AppNexus board member. ‘This extra capital allows AppNexus to further leverage its market leadership position.’”
Read full press release  |   Download PDF

Netezza’s Data Appliance Makes Good Impressions For Appnexus — November 4, 2009
“‘Rather than investing time in architectural challenges and technical headaches, Netezza enabled us to focus our resources on the core business of innovating the real-time ad buying market,’ said Mike Nolet, chief technology officer of AppNexus. ‘Netezza’s simple approach to terabyte-scale data analysis offers us a significant competitive advantage and had a huge impact on our ability to launch ahead of schedule.”
Read full press release  |   Download PDF

AppNexus Names Google/DoubleClick Ad Exchange Executive as President — September 9, 2009
“AppNexus, Inc., a cloud computing and real-time online advertising platform company, today announced that Michael Rubenstein has been named the company’s President, reporting to CEO and co-founder Brian O’Kelley. Mr. Rubenstein is a 10-year veteran of Google/DoubleClick, where he has served in a variety of business leadership and executive management roles.… ‘We are delighted to welcome someone of Michael’s extensive online experience, vision, and record of accomplishment to the AppNexus team,’ said Brian O’Kelley, CEO of AppNexus.”
Read full press release  |   Download PDF

AppNexus Delivers Data Warehouse Cloud Service Based on Netezza — February 2, 2009
“…‘AppNexus ‘Netezza in the Cloud’ is an offering that will prove to be extremely valuable to our growing customer base,’ said Brian O’Kelley, CEO at AppNexus. ‘With Netezza’s strength in the digital media space and the simplicity of deployment that their appliance approach offers for high-performance data analysis, we knew that partnering with them to create this offering would extend not only our capabilities, but our market reach.’”
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AppNexus Secures $8 Million in Series B Funding — September 25, 2008
“AppNexus, a leading provider of enterprise-class cloud computing solutions, today announced that it has raised $8 million in Series B funding and added Mike Tyrrell, general partner at Venrock, to its board of directors. The round was led by Venrock… and included Kodiak Venture Partners.”
Read full press release  |   Download PDF